storefront design and engineering for luxury and Shopify brands

Before refactoring code, we look under the hood. We profile real-user Core Web Vitals, identify hydration bottlenecks, trace broken API pipelines, and audit your hosting bills down to the line item.

• — Core Web Vitals & INP/LCP profiling

• — CI/CD queue delays & slow build remediation

• — Serverless compute and egress cost reduction

• — Silent webhook and API failure discovery

Our core is composable Storyblok + Astro marketing sites using Astro's content-driven island architecture — visual editing for marketing, zero-JS HTML for visitors. Ruby on Rails APIs support the platform when your application needs real database scale, worker queues, and transactional integrity.

• — Zero-JS by default content platforms (Storyblok + Astro)

• — Storyblok-first CMS modeling (Sanity supported)

• — Supporting backend APIs & worker queues (Ruby on Rails)

• — Edge caching, surrogate keys, and edge workers

We decouple your frontends without risking search rankings or halting feature delivery. We then connect your modern frontend directly into your mission-critical business tools — from HubSpot and Salesforce to custom ERPs — using resilient background syncs that don't rely on brittle third-party glue.

• — Zero-downtime cutovers & database normalization

• — 100% SEO redirect preservation & schema mapping

• — Bidirectional CRM & ERP pipeline synchronization

• — Next.js to Astro de-bloating migrations

Web stacks degrade when left unattended. We act as your fractional systems engineering team, ensuring that every new marketing deployment, CMS schema update, and traffic surge maintains sub-second responsiveness without inflating infrastructure costs.

• — Real-user Core Web Vitals monitoring & remediation

• — Database query profiling and cache hit ratio tuning

• — Monthly hosting invoice governance

• — High-availability production emergency response