07 // connect
Bidirectional CRM and ERP integrations engineered to never lose a lead.
Zapier pipes and frontend webhooks fail silently, duplicate records, and leave no audit trail. We build dedicated background sync pipelines between your site and HubSpot, Salesforce, or your ERP.
the problem
(01) Silent sync failures
Third-party glue drops webhooks without retries, so leads vanish with nobody notified.
(02) Duplicate records
Race conditions and missing idempotency keys create duplicate contacts that pollute reporting.
(03) Zero audit trails
When sales asks what synced and when, brittle pipes offer no logs to answer with.
approach
(01) Dedicated sync pipelines
Rails workers backed by Redis queues own each integration, replacing scattered Zapier steps with one codebase.
(02) Validated webhooks
Every inbound event is signature-verified, logged, and acknowledged before processing begins.
(03) Retries and dead-letter queues
Failed syncs retry with backoff and land in monitored dead-letter queues instead of disappearing.
(04) Bidirectional reconciliation
Scheduled reconcilers diff both systems and heal drift, so the website and CRM converge instead of diverging.
scope
(01) Bidirectional sync pipelines for each CRM or ERP object
(02) Webhook validation, logging, and retry configuration
(03) Dead-letter queue monitoring with alerting runbook
(04) Reconciliation jobs plus sync audit documentation
Fixed scope, fixed timeline. You keep the report and the roadmap whether or not we build the fix.
why 2sh
Direct systems engineering versus traditional front-end agencies.
| dimension | 2sh | traditional agencies |
|---|---|---|
| Reliability | Queued pipelines with validation, retries, and dead letters | Zapier steps and frontend webhooks with no failure story |
| Data quality | Idempotent writes with scheduled reconciliation | Duplicate-prone fire-and-forget posts |
| Observability | Full audit logs answering what synced and when | No trail when sales reports a missing lead |
| Ownership | One versioned codebase your team can extend | Click-ops scattered across third-party dashboards |
Speak directly with the engineers building your platform.
No account managers. No 6-week discovery slides. Two senior operators inspect your stack, pinpoint bottlenecks, and deliver clean, working code.