05 // connect
Decouple legacy monoliths without losing rankings or momentum.
We incrementally extract content, catalogs, and high-traffic routes from WordPress, Drupal, or Magento into a modern composable frontend. No feature freeze, no SEO cliff, no broken data.
the problem
(01) Risky big-bang rewrites
Six-month freezes stall marketing while a parallel rebuild drifts further from production reality.
(02) SEO collapse
Dropped URLs, changed slugs, and lost schema wipe out years of search equity on cutover day.
(03) Messy legacy data
Denormalized content and tangled taxonomies resist clean extraction into structured headless models.
approach
(01) Strangler-pattern extraction
We carve off high-traffic routes first behind a proxy, proving the new stack in production before full cutover.
(02) Database normalization
Content is cleansed, deduped, and remodeled into typed schemas with automated extraction scripts.
(03) 100% redirect preservation
Every legacy URL maps to a tested 301 with schema parity, verified by crawl diffs before and after launch.
(04) Zero-downtime cutover
DNS and edge routing flip atomically with instant rollback, so visitors never see maintenance pages.
scope
(01) Incremental migration plan with strangler routing setup
(02) Normalized content models plus automated extraction scripts
(03) Complete 301 redirect map with crawl-diff verification
(04) Zero-downtime cutover runbook with rollback procedure
Fixed scope, fixed timeline. You keep the report and the roadmap whether or not we build the fix.
why 2sh
Direct systems engineering versus traditional front-end agencies.
| dimension | 2sh | traditional agencies |
|---|---|---|
| Migration strategy | Incremental strangler extraction with live production proof | Big-bang rebuild behind a staging wall |
| SEO safety | 100% redirect preservation verified by crawl diffs | Best-effort redirects audited after launch |
| Delivery continuity | Feature delivery continues during migration | Content freeze for the duration of the project |
| Data quality | Normalized schemas with scripted, repeatable extraction | Manual copy-paste into new templates |
Speak directly with the engineers building your platform.
No account managers. No 6-week discovery slides. Two senior operators inspect your stack, pinpoint bottlenecks, and deliver clean, working code.