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Concrete

Architectural exploration and reference rebuild of an asset-dense agency showcase with sub-second mobile LCP, zero client JavaScript, and reduced infrastructure overhead.

view the live build
Concrete Studio showcase grid layout
client
Reference Architecture
service
Astro + Storyblok Migration
sector
Digital Design Agency / Brand Systems
year
2026

the brief

Concrete is an agency we modelled on the design profile of a high profile studio; the kind of asset-dense showcase where performance and hosting cost hurt most.

built with

Astro · Storyblok · Cloudflare

what changed

Speed and editorial independence directly protect the agency pipeline.

Cutting mobile load times from over 9 seconds to 0.85 seconds prevents traffic bleed before prospective clients ever see the work. When ad campaigns and search queries land on instant pages, paid traffic converts instead of bouncing back to search results.

Pairing edge delivery with Storyblok means marketing leads update portfolio layouts and publish new project drops on demand. Case studies go live within minutes while client wins are still relevant, cutting engineering backlogs entirely out of daily marketing updates.

inside the build

the build

Most design and marketing agency websites earn their keep in one place: the small percentage of visitors that turn into qualified client inquiries. Concrete Studio protects and grows that pipeline without compromising the creative presentation.

more of your traffic actually sees the work

Most agency prospects open links on a phone between meetings or during pitch reviews. At a 9.1-second mobile load, more than half of those visitors bounce before your first hero image renders. Concrete Studio delivers the full showcase in 0.85 seconds on throttled 4G, so every referral lands on your work instead of a blank screen.

webflow builds look great, until you open them on a phone

Agencies love visual builders because designers can build without code. But out of the box, those platforms ship megabytes of runtime scripts, jQuery dependencies, and bloated animation runtimes. Add high-res project imagery and dynamic embeds, and the browser main thread chokes on mobile devices. Rebuilding on Astro strips unnecessary runtime JavaScript while keeping every visual detail intact.

fresh proof, published the day you launch

A case study published three months after launch misses its commercial window. On fragile no-code builds, updating the site is stressful because one layout adjustment can break breakpoints across the entire site. With Storyblok, your marketing coordinator or designer drags structured visual blocks into place, drops in assets, and publishes in minutes.

For paid search or LinkedIn, a four-second mobile delay burns acquisition budget before a visitor reads the offer.

your site is your primary technical proof

When you pitch clients on branding, digital strategy, or web design, your own portfolio is the first artifact they scrutinize. A showcase that renders instantly on a smartphone validates your design standards before the first discovery call.

ranked where new clients actually look

Clients looking for agency partners search by capability and location. Google directly demotes slow mobile experiences, and a 36 Lighthouse score quietly costs you search positions every month. Concrete Studio scores 99 on mobile Lighthouse: durable organic visibility that brings in qualified leads at zero marginal cost.

flat bills when traffic spikes

A design award, a viral campaign, or a press feature brings a surge of new visitors. On typical hosting setups, traffic spikes lead to sluggish page response or sudden tier upgrades. Concrete Studio renders at the edge, so performance stays instant during peak traffic while hosting costs remain flat.

the numbers

Metric Baseline Concrete Studio
Mobile LCP (throttled 4G) 9.1s 0.85s
Initial client JavaScript ~2724 KB 0 KB
Lighthouse mobile score 36 / 100 99 / 100

in the details

02 views
Concrete Studio case study typography and editorial layout
Concrete Studio case study typography and editorial layout
Concrete Studio dynamic media masonry
Concrete Studio dynamic media masonry

the result

Sub-second load times protect every dollar spent on paid ad traffic and keep mobile search prospects from bouncing back to Google.

Paired with a visual CMS, marketing teams ship landing pages and publish new case studies the same afternoon, without competing for developer sprint capacity.

credits

Two Shells

Engineering

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